Service providers play key role in connecting people during uncertain times

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There are two realities that service providers are facing today. First, economic turbulence will be around at least for the next several months, challenging businesses to control costs and risk. At the same time, consumers and businesses are demanding a progressively more connected world via intuitive, satisfying and personalized subscriber experiences.

Amidst this tumultuous backdrop, the demand for interconnected services has never been more necessary and is expected to skyrocket.

Personalized services that help families stay close, friends keep in touch and businesses operate despite limited opportunities for face-to--face interaction can drive new revenues, encourage customer loyalty and exceed shareholder objectives. Rather than reducing investment in new service creation and hunkering down until the bad times pass, now is the time to step forward with services designed to help individuals and businesses meet the increased demand for connection.

Still, unnecessary expense cannot be tolerated, and unmanaged risk cannot be accepted. Today, most network operators are challenged with legacy infrastructures, siloed data stores and complex processes; and they must deal simultaneously with government compliance mandates, regulatory hurdles and agile competitors. Service providers can demonstrate measurable business value to shareholders and management and offer unique experiences to customers by:

• Capitalizing on the cost advantage of standard IT computing models
• Leveraging demonstrated consulting knowledge and experience
• Coupling these steps with powerful industry-specific software

Our view: With more than 30 years of commitment to the telecom industry, and unique leadership in information technology, HP has long been a preferred partner for the world's top operators and network equipment manufacturers. The opportunity to enable the communications and media industries to meet this growing need for connection was the motivation for creating a new business unit in HP's Communications & Media Solutions (CMS). It brings together the Communications, Media & Entertainment global consulting and integration practices with industry-specific software that powers the world's top 200 networks and enables greater than 220 million mobile subscribers. HP's CMS business is dedicated to applying technology to find solutions that help service providers meet the challenges of today's uncertain global economy.

In addition, HP's acquisition of EDS means the company can plan, design and build technology solutions to facilitate human connection while minimizing complexity, reducing network costs and meeting compliance mandates. It can also offer outsourcing strategies to offset the risk and expense for your service provider business.

Make your own connection with HP at Mobile World Congress 2009 in Barcelona, Feb., 16-19.

• Learn how CMS solutions can help deliver new services to your customers and meet the challenges of a progressively more connected world.
• Understand how EDS can help you manage risk and concentrate on core business processes. Network with your industry colleagues during an evening of cocktails and industry chatter at the HP Club in Hall 6.
• Make contact with your HP representative now, or visit our Web site for more information.

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