QoS and Network Congestion Control use case

The digital services explosion is driving up mobile network bandwidth usage by as much as 10 percent per week. While this growth opens opportunities for enhanced revenue, it also injects complexities into optimizing network resources and keeping traffic flowing. What's more, digital services users expect a superior service experience. Quality of Service (QoS) is a key differentiator for spurring service adoption and customer loyalty.

QoS and Network Congestion Control help operators give users that superior experience through optimized network resource utilization. It automates the management of peak data usage congestion issues, helping to prevent saturation and service degradation that impacts customers.

To manage congestion, service providers can allocate data bandwidth at the individual subscriber level with QoS and Network Congestion Control. During peak congestion, it automatically restricts bandwidth for users exceeding their predetermined usage thresholds. If a tiered usage structure is in place, the solution can restrict bandwidth by class of service agreement. These capabilities more efficiently align demand versus revenue. In addition, they can spur revenue growth by encouraging up-sell to a higher level service guarantee plan.

QoS and Network Congestion Control defines, evaluates, and enforces performance designations by both the individual subscriber and for subscriber groups. It does this based on in-session policy evaluation of usage statistics, application requests, customer profiles, location and devices. Then, it applies intelligent policies to the network for policy enforcement. It applies a range of optimization and shaping techniques to multiple traffic types in accordance with service provider's business practices. Adding even greater value, it can perform HTTP redirect through a purchasing portal for subscriber up-sell while they are in-session.

HP SNAP enables service providers to capitalize on this opportunity. Taking a fresh approach to policy implementations, HP SNAP integrates policy control with charging, rating, subscriber data and promotions. This unique, holistic approach brings together the subscriber, network and applications to enable service providers to manage the policy-related challenges of the data services explosion.

Benefits

For users:

• Improves speed and consistency of web browsing and video experience
• Reduces or eliminates download interruptions, even during peak congestion periods
• Enhances control over services and plans
• Simplifies access to rich mobile data services

For operators:

• Enhances control Quality of Service for data services
• Optimizes network resources and defers capital expenditures
• Maintains consistent QoS for all subscribers
• Drives enhanced revenue through on-the-fly up-sell opportunities
• Improves user satisfaction and loyalty

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