HP Promotion and Campaign Manager

Communications & Media Solutions


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	Offer highly targeted and personalized promotions through multiple channels to upsell new services and introduce trial offers.

	»	Link subscribers, networks and applications to enable innovative solutions

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Solution briefs

	Overview

	HP Promotion and Campaign Manager enables service providers to offer promotions through multiple channels, including WAP, SMS and MMS. Using promotions and campaign management, service providers can deliver highly targeted, personalized promotions utilizing subscriber data analytics and online charging. Integration with the other portfolio products provides subscribers with access to customized services and pricing packages. Enhanced reporting and measurements allow for real-time campaign adjustments to deliver outstanding campaign results.