Promotions and Campaigns use case

No matter the product or service being offered, sales success comes at the intersection where interest meets opportunity. For mobile operators, Promotions and Campaigns creates that intersection.

Mobile services users won't waste time with promotions that don't compliment the ways they live, work and play. They want relevant offers delivered through multiple channels to users when, where and how they will most likely be embraced. These channels could include WAP, SMS and MMS messaging, streaming video, in-call audio and widgets. Promotions and Campaigns enables such a service.

Promotions and Campaigns addresses the significant complexities of running targeted promotions and targeted campaigns. It automates the tasks of applying new business models that rely on demographic, contextual and behavioral keys. Campaign exposure can be triggered by push or pull mechanisms, including specific events and recommendations.

Promotions can be targeted for internal customized services (bundles) and individualized pricing packages, as well as third-party content. The solution leverages individual subscriber insight, such as location, language preferences, time-of-day, age demographics and behavioral indicators.

Promotions and Campaigns represents the next generation of mobile promotion solutions. It leverages mobile operators' unique subscriber and network assets so they can capitalize on new revenue opportunities. Highly targeted and personalized promotions can improve uptake rates and expand revenue streams, while significantly enhancing user satisfaction.

HP SNAP enables service providers to capitalize on this opportunity. Taking a fresh approach to policy implementations, HP SNAP integrates policy control with charging, rating, subscriber data and promotions. This unique, holistic approach brings together the subscriber, network and applications to enable service providers to manage the policy-related challenges of the data services explosion.

Benefits

For users:

• Delivers relevant, personalized promotional offers that add value to their service experience
• Enables users to try new services on a daily or trial basis
• Improves control by opt-in and opt-out for promotional activities that reflect their needs and interests

For service providers:

• Boosts new revenue potential
• Encourages service usage and loyalty
• Enhances subscriber stickiness by delivering personalized communications
• Attracts existing subscribers to new services with on-demand or day pass services
• Enables new revenue streams, such as targeted advertising

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