Service Access Control and Charging use case

"I want what I want and I want it now" is a common demand of today's mobile services consumers. Yet far too many users find the current process for subscribing to new services cumbersome. In-session self-service capabilities are often limited or nonexistent. Common processes typically utilize the customer service department, forcing them to leave their current session.

It's a serious problem. When subscribers leave their current session or can't access new mobile services, up to 50 percent will not try again. This represents a loss of potential revenue since the service is not adopted and the customer has a poor experience.

Make it easy for users to buy new services while in-session, and you'll keep users satisfied and revenues flowing.

Every sales professional knows that getting customers to buy is a matter of ensuring that interest converges with opportunity.

Service Access Control and Charging provides that convergence. It enables rapid, seamless approval dialog with users while in-session via SMS, email or web redirects. The simple, quick and efficient approval process breaks down the barriers to service adoption. And it makes it easy for users to act on new subscription opportunities without leaving their current session.

At the same time, the solution protects service providers. Charges can be validated for the service and updates to the user access rights automatically implemented or renewed. It limits the risks surrounding service delivery for customers who have yet to purchase these subscriptions. It also drives incremental and new revenue by introducing specially-tailored service packages to capitalize on real-time up-sell opportunities.

HP SNAP enables service providers to capitalize on this opportunity. Taking a fresh approach to policy implementations, HP SNAP integrates policy control with charging, rating, subscriber data and promotions. This unique, holistic approach brings together the subscriber, network and applications to enable service providers to manage the policy-related challenges of the data services explosion.

Benefits

For users:

• Enables seamless, real-time access to new services and subscriptions
• Provides control over new service subscriptions and expenses
• Makes it easy to address immediate requirements and needs

For service providers:

• Delivers new services to unsubscribed users with limited risk
• Drives new revenue and up-sell opportunities in real-time
• Controls operating expenses with self-service options
• Increases customer satisfaction and loyalty by putting the customer in control

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