Advertising and today's video services hold great potential for driving revenue. Are you delivering the most personalized advertising and services possible? Do you know enough about your customers' habits to target them effectively?
Improve advertising and services revenue with a better understanding of your customers' viewing behavior.
Spotlight
Transform data into competitive opportunities for revenue protection and generation.
The HP CentralView Video Usage Insight solution delivers a comprehensive view into your customers' video behavior. This allows you to offer more targeted services and advertising. With this solution you can gather and analyze customers' watching behavior to better understand viewing trends. These trends include programs, advertising, pay per view (PPV), and video on demand (VOD).
By correlating viewing knowledge with demographics, you can improve decision making regarding the creation of new services and special content. You can also distribute pinpointed advertising to targeted audiences. In addition, the HP CentralView Video Usage Insight solution helps you manage relationships with your third-party providers.
Why HP for this solution
Complete solutions featuring software, hardware, services, and support
15+ years, industry-specific success providing better revenue intelligence
Integrated monitoring, analytics, and case/workflow management
Unparalleled outcomes, performance, and adaptability of the HP CentralView portfolio
Key benefits
Gain a comprehensive understanding of your customers' video watching habits
Gather insight into generating advertising and services revenue
Improve customer loyalty through greater personalization
Manage partner and content settlement more effectively
Benefit from actionable intelligence—predefined and ad hoc reporting with drill down
Printable version
