HP Media Workflow Master

The HP Media Workflow Master (MWM) offers companies working with complex media-related workflows the ability to streamline workflows – from acquisition to delivery of content. This modular, service-oriented architecture (SOA) solution helps merge the disparate systems in siloed departments into a single, homogeneous system. This allows you to more quickly repurpose and repackage your content assets and get them into the marketplace faster.

The HP Media Workflow Master (MWM) provides an integration layer that delivers seamless implementation with your existing applications and metadata models, while providing the ability to make changes dynamically and evolve over time. It easily handles multiple heterogeneous metadata models through its object mapping technology. The object mapper enables the real-time mapping of multiple data structures across the enterprise to support faster workflows. It also provides a workflow management layer that schedules, monitors and tracks automated and manual operations. HP MWM provides workflow management applications and services to schedule, track and monitor automated and manual tasks and start automated jobs according to defined schedules. With this solution you can define dependencies between tasks and dynamically change schedules while processes are running.

This solution helps your organization:

• Generate new revenue streams through the reuse of existing assets
• Adapt to market trends quicker by making dynamic changes to business processes and models
• Accelerate workflows by automating background operations and monitoring manual tasks for a quicker availability of assets to the market
• Achieve faster exchanges with business accounts by automating cross-organization and cross-department business processes
• Enable your organization to focus on core business processes by hiding the complexity of your underlying infrastructure

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