 |
 |
Today, service providers are tasked with delivering new and compelling features to their customers—before their customers realize they want them. Keeping up in the evolving communications industry can be challenging, especially when you consider the social media choices offered in the marketplace. With new devices, new content and new players in the industry comes new infrastructures and new challenges to manage. One asset service providers have is the subscriber data they can use to drive revenue and increase customer retention. But tapping into this data can be challenging, as it is generally segregated in independent databases across the network. Providers can now build user profiles from their subscriber data by leveraging the various systems in their business, plus nontraditional sources like online social-networking sites. HP recommends service providers simplify and manage core network subscriber data; enrich customer experiences with personalized, value-added services; and capitalize on customer relationships with new revenue opportunities. According to a recent IDC white paper sponsored by HP , "IDC believes that the HP approach has the potential to aid in the consolidation of user profile information while leveraging existing investments and maximizing IT industry innovations in analytics, SOA technologies and other areas."
|
|
|
|
|
|
|
A key success factor for today's service provider is to effectively manage the massive amounts of data from many sources to create a comprehensive, unified user profile for each subscriber. With a blend of data, video and content assets, the service provider has designed a specialized package that meets the subscriber's unique needs. According to the IDC white paper, service providers should want to deliver personalized communications because they will enable: - Better management of subscriber costs on converged networks
- Profile and social networking information for personalized, real-time services and customer intelligence
- Revenue-generating strategies such as advertising
In order to deliver a unique offering of innovative communications services, service providers must analyze the subscriber experience infrastructure. Service providers can expand their knowledge of their subscriber data by incorporating data from an extended network of voice, video and beyond. "Traditionally, the ability of the [service provider] to reach consumers and businesses was nearly unrivaled for its scale and comprehensiveness. In the past, voice telephone service was essential to an individual's or a business' ability to communicate," the IDC white paper says. "But as traditional telephone services come under threat from mobile and nontraditional offerings, businesses and consumers are less motivated to create a new subscription. Instead, voice and data services customers are leveraging data services to communicate in place of voice services or simply changing the address for a mobile subscription. Such changes in behavior are creating a complex environment for subscriber management." The key is to use the breadth of knowledge about subscriber profiles already embedded in core systems. While social networking sites are trying to acquire and leverage this information from subscribers, communications service providers typically have this information within their existing charging, roaming and messaging systems. The challenge is to transform this information into a unified, user profile and customer intelligence that can be used to enhance the subscriber experience.
|
|
|
|
|
|
|
|
Creating a unified profile can be accomplished two ways: - Consolidation. Data can be consolidated into one unified view, or central repository. In the central repository, applications and services can benefit from the centralized data. However, migrating the massive amounts of siloed data can be cost-prohibitive, depending on the size and complexity of the systems.
- Federation. Existing structure is maintained, but subscriber data such as value-added services, business intelligence, subscription management and identity management is replicated and recorded into each domain structure.
The HP OpenCall unified profile solutions allow service providers to choose between data consolidation or federation based on corporate strategy. They support different types of provisioning interfaces, work with different database technologies, integrate policy and profile management, and integrate with other HP OpenCall products and HP services. They give IT organizations reduced data duplication, a common look and feel for the provisioning interface and faster, more cost-effective deployment of new communication services. According to IDC, "[The] ability to aggregate and/or federate a variety of databases contributes to cost savings and simplicity in building the unified user profile. Leveraging HP's professional services, the [service provider] can keep existing data stores and systems in place where they are most appropriate." Once service providers capture and analyze the available data, they can use this knowledge to create a personalized relationship with the customer and, in turn, deliver services—from personalized communication tools to games to ringtones—directly to the customer. As the cornerstone of HP unified profile solutions, HP OpenCall Profile Manager integrates with the HP Home Location Register, the HP Home Subscriber Server, the HP Virtual Identity and Profile Broker, partner applications and third-party data to deliver an integrated cross-application view. To learn more about HP unified profile solutions, visit www.hp.com/go/opencall/up.
|
|
|
| |
Get started
|
|
|
|
Printable version
