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HP OpenCall Media Platform, the industry's most comprehensive and mature voice and video services platform, enables the rapid development and secure deployment of next-generation multimedia interactive services.

Vastly scalable and backed by HP's worldwide delivery, support and services organization, the HP OpenCall Media Platform integrates easily with existing network architectures, allowing service providers to rapidly capitalize on near-term business opportunities such as large-scale interactive voice response (IVR) applications, unified messaging, virtual call centers and entertainment services.

Additionally, the HP OpenCall Media Platform protects the future value of service providers' investment with its planned media resource function (MRF) and video capabilities that make it equally prepared to support IP Multimedia Subsystem (IMS)-based services.

• Support more applications - HP OpenCall Media Platform supports a vast number of revenue generating applications as it allows the development of the most up-to-date VoiceXML applications, as well as future IMS-based services with its upcoming MRF capabilities including Voice SMS, Voice and Video mail, MMS and Video call completion, ring back tone, Video and audio conference, Video blogging, IPContact Center and more.



• Increase agility - HP OpenCall Media Platform provides the fastest time to market for new, innovative services to increase customer loyalty, average revenue per subscriber (ARPU) while reducing churn. Developers can quickly create applications in the appropriate development environment without additional training.



• Mitigate risk - HP's world leading voice competence and proven experience ensures a smooth deployment of large scale voice systems. Additionally, service providers can achieve rapid integration into the network with the widest range of connectivity and platforms.



• Lower total cost of ownership (TCO) - Service providers can dramatically lower total cost of ownership through the HP OpenCall Media Platform's innovative SoftDSP framework, adaptable media and control execution environment, and industry-standard protocols and platforms.



• Reduce complexity - With VoiceXML and CCXML, HP OpenCall Media Platform enables service providers to centrally manage voice services along with other value-added services. Operations are simplified with HP's powerful management environment.



• Improve performance - HP OpenCall Media Platform ensures the best end-user experience by providing always-on media services which can scale from ten to tens-of-thousands of ports s the business grows while maintaining low-latency user interaction.

• Proven track record of 600,000 IVR ports deployed in over 50 countries within more than 150 service providers
• Facilitates turnkey implementation of voice applications with world-leading Voice eXtensible Markup Language (VoiceXML) 2.1 interpreter combined with Call Control eXtensible Markup Language (CCXML) support
• Scales from tens to tens-of-thousands of ports using an open, distributed architecture
• Leadership and commitment to standards delivers the peaces of mind that comes with the long-term viability of platform and application investments
• Speed time-to-market for innovative services with HP OpenCall's battle-tested IVR consolidation/replacement solution
• Backed by HP's world-class, global delivery, support and services organization

• Mature and complete VoiceXML 2.1 operating environment for carrier-grade voiceXML applications
• Robust and future-proof media and control processing
• Comprehensive management interface

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