Personalization

Tap into the tremendous market potential of social networks by taking them mobile with HP Community Enablement solutions. By synchronizing each user's most accurate address book—the one on his or her mobile device—with your network, you can build a base for offering social networking services that greatly enhance the user experience.

Satisfy your subscribers with real-time interactions enabled by the reliable, scalable HP Mobility Management solution. Based on the HP OpenCall Home Location Register solution and co-locatable with HP Open Call Home Subscriber Server, these solutions offer backup HLR for data integrity, flexible features and low total cost of ownership.

Enhance the overall subscriber experience with up-to-date, coherent views of individual user profiles. HP User Profile solutions allow you to manage subscriber access and influence usage patterns to maintain high quality of service and use profile information for advertising and marketing in ways that aren't possible in siloed network infrastructures.

Knowing your customer to personalize the experience

You can't deliver personalized experiences without information about your subscribers. Reliable, accessible subscriber data is the key to revenue-generating services. You need cost-effective mobility management, social profiles and community information that users update on their own. These are the basis of comprehensive user profiles that enable you to launch compelling services such as call management solutions that let your customers determine whom they connect with and when, and enable them to control their communication costs.